Jay Siff, CEO
	Stu Duckman, CFO

Hello! We're Jay Siff (CEO) and Stu Duckman (CFO) of Loyal Rewards®, a strategic partner of Moving Targets®, one of the largest and most successful direct-to-the-consumer new-mover marketing companies in the United States.

Since 1992, our other company Moving Targets has specialized in helping local businesses say "Welcome!" to people who've recently moved to the neighborhood. Recognized by Inc. magazine as one of America's fastest-growing companies, Moving Targets has successfully welcomed more than 40 million families to over 20,000 merchants nationwide, offering more than $717,000,000 (717 million!) in products and services… truly a win-win for everyone.

A few years ago several of our clients said, "Moving Targets is great for attracting new customers, but you guys should develop a way to reward our present customers and encourage them to visit us more often!" It was a great idea, and it became our mission to make it happen.

First, we spent months studying what other companies offered. We consulted with marketing experts, business owners, and their customers. The result? We discovered a gap in the marketplace... a need that wasn't being filled. Because we discovered that all the e-marketing programs being offered back then (and still today) suffered from one or more of the following drawbacks:

1. THEY MAKE YOU do all the work…
   
   
2. THEY CHARGE RIDICULOUSLY HIGH FEES and escalate their prices as your customer list grows…
   
   
3. THEY'RE COMPLICATED & INVOLVED with confusing websites with dozens of controls and variables (making you hassle with everything from fonts, colors, backgrounds, images, text, mailing lists, scheduling and more)… or
   
   
4. THEY'RE TERRIBLY TIME-CONSUMING with their loyalty cards, points, tracking requirements, and endless paperwork.

Whew! We knew there had to be a better way. And since it didn't exist, we decided to create it.

Loyal Rewards was literally reverse engineered from the ground up. Instead of dreaming up lots of fancy bells and whistles, we decided to actually talk to retail customers—buyers just like your own—and ask them what they wanted… what they thought was important… what would actually motivate them to buy. After all, if it didn't meet their needs, the "coolest" bells and whistles wouldn't mean a thing.

Next, we asked business owners what they wanted. With few exceptions, they said, "Something fast, cheap, and easy. I don't need more work." Most said they didn't want to mess around on a website. They wanted a real people-powered service… where everything was done for them. A service that required virtually zero time and effort. And although they wanted as little involvement as possible, they still wanted control.

After three years of testing and refinement, and incorporating the expertise of skilled ad agency copywriters and designers, Loyal Rewards débuted in 2004 to rave reviews by clients and customers alike. With documented response rates as high as 85%—unheard of in the direct marketing industry—and scores of enthusiastic reviews, Loyal Rewards has become the #1 turn-key choice among business owners in a variety of retail industries, including restaurants, pizzerias, auto care, and many others.

As former retailers, we know what's important to you. And our entire staff is committed to delivering it every day. Is Loyal Rewards right for you? Find out here. Have questions? Ready to get started? Contact us today!