Tell them WHY to Visit
11/19/09
Can you think of 12 good reasons why people should visit you over your competition? Then tell them in a series of consecutively numbered ads. Your headline follows this simple formula: "
12 Good Reasons to Bring Your Car to PitStop for Your Next Oil Change: REASON #1: We Get You Out in 30 Minutes—Guaranteed!" Then simply fill in the details. Your next ad is #2, 3, 4, etc. in the series. This kind of advertising has a strong psychological "piling on" effect that's grounded in numbered facts... and is very credible.
