Think Like a Fish
11/24/09
There was recently a great story in a Long Island, NY newspaper about a man who claims to be the "World's Best Fisherman." And he
just might be. That's because he catches more fish with his simple rods than most commercial fisherman do with all their fancy, expensive gear—and he's been doing so for decades! When asked,
"How do you do it?" he said,
"Simple. Most fishing gear is designed to get fisherman to buy it. But I don't think like a fisherman… I think like a fish!" He knows their habits... where to find them... when they feed... and what they eat.
What a great business metaphor! You know your customers better than anyone. So when making an offer, don't think like a salesperson... think like a
customer! This simple mental shift gives you a far better understanding of how to hook them with your offer.
