The New Senior
12/17/09
Seniors are the
fastest growing group of Internet users, and use it they do. Some 65% of those between 50 and 64 use the Internet for communicating, for organizing groups of people with like interests, for shopping, and for connecting with family and friends.
Today's seniors are very active and involved in their destiny. They are also
very consumer savvy. If you offer specials or discounts, make sure that the promise is delivered and it exceeds expectations.
Companies that are not focusing on the new senior market are handing over a
huge portion of business to those who are catering to this very large and diverse consumer group. While it is inappropriate to lump this multi-faceted group of the new senior into one large category, it is just as inappropriate to ignore the impact they have had and will have on the economy and the future of our country.
How are you reaching this very important new senior consumer? 
