Do your customers remember you?
12/18/09
This is great advice... it was just in Bill Marvin's Electronic House Call #620.
"The big rule of thumb in the direct marketing business is that a list loses 10% of its value every month that passes without some sort of contact. This means that ten months of neglect and your list isn't worth a dime! How's that for perishable?"
Email your customers every two to three weeks. Not too little. Not too much. With pertinent content, it's just about right.
