Social Proof
01/19/10
Psychologists tell us that human beings look for what is called
"social proof" before they buy. They want to know that others have bought and have "survived." No one wants to be the guinea pig. That's why testimonials are so powerful. And quoting statistics. And saying how long you've been in business. And stating you're a member of the Better Business Bureau, or local merchant association. And that you offer a satisfaction guarantee. Always thinking,
"How can I boost my credibility so people will believe my claims?" will serve you well in advertising.
