Email Marketing Tips from Mom

Moms are the best. They encourage us to be better, scold us when were wrong and scoop us up when we fall. Simply put, they are our biggest fans.

While motherly prodding is sometimes annoying, there's no denying that 'momisms guide us through lots of sticky situations and come in handy when we least expect them to.

Moms even know what they're talking about when it comes to working on your email marketing campaign. Follow this advice for a mom-approved campaign.

Treat Others the Way You Like to be Treated
Its the golden rule, and really quite simple to adhere to. Your email list is made up of people, and those email addresses that you covet really belong to human beings.

Don't talk at them, but engage in conversation and invite feedback in a friendly and polite manner.

Be Yourself
Everyone is a little quirky. Use your uniqueness to your advantage and make your emails a reflection of your personal style. Your personality sets you apart, and it could be the edge that brings subscribers back for more.

Mind Your P's and Q's
Remember though, just because your email reflects your personality does not mean it is the right stage for your personal rants and raves.

Be polite; don't discuss topics that might offend your subscribers or you might have to wash out your mouth with soap!

You Catch More Flies with Honey Than Vinegar
Be like Hugh Honey, not Vick Vinegar. Use an incentive in your web form to sweeten the deal. Outline the benefits to subscribing to your list, and always use positive language. If you constantly berate your competitors, subscribers will pick up on your negativity.

What If Everyone Jumped Off a Cliff? Would You Jump Too?
Sometimes doing the right thing is hard. Its not easy to build a list, but in the long run you will win when you have legitimate and engaged subscribers.

Never Be Too Proud to Ask For Help When You Need It
Were always here to help. Give us a call or send us an email if you ever have questions!