Teach them How to Do It

Although it sounds counter intuitive, teaching your prospects how to do what you do actually makes them appreciate your services more. For instance, teach them how to do their own oil changes, step-bystep. They'll love you for the advice... but hardly any will attempt it on their own. Instead, they'll realize how messy it can be... what specialized tools it requires... how difficult it is to do correctly… and how long it will take them... which makes them actually value your service more than ever before. Your instructional ad grabs their attention and gets high readership. And your coupon (don't forget that!) is conveniently there for them to redeem so they don't have to get their hands dirty. Get it? It's a highly effective psychological ploy that works tremendously well.